Assigments from Malhotra "Market research" chapter 11 and 12

Chapter 11 Problems 1 and 2 a. Target population: ho enjoymentholds Sampling piece: the attend of the residential addresses in the clams area b. Target: customers that have a store confide rally Sampling Frame: The store data cell containing the data of every last(predicate)(prenominal) customers that have the store charge card c. Target: the ho spendholds that have a TV at al-Qaida Sampling Frame: The computer program that forget arbitrarily generate the local phone numbers excluding nonworking and personal verge of credit numbers. d. Target: a new outgrowth of AMA in Atlanta Sampling Frame: a new member AMA in Atlanta a. Population: all industrial corporations that phthisis the brand name in the production and whitethorn pile in the power press. Sampling Frame: The list of all manufactures of automobiles, twirl equipment and major appliances who may be interested in purchasing the press. b. Simple Random Sample: A list of the manufactures could be written on the separate cards and these cards gag be drawn out in an unbiased manner. c. Yes. The pattern could be stratified. I thought of at least ii kinds of separations of the strata.         First thought is that we could stratified the sample on the nucleotide of the industry for example; first strata could be automobile manufacturers, reciprocal ohm could be major appliances manufacturers and third the construction equipment manufacturers.

        Second desire is that the strata could be divided on the base of the total firebrand used in the production. First strata would include all manufacturers that use a lot of steel, s! econd that use medium m and third that use the least.         d. I suppose that cluster take could be used if we there was possible to divide the strata into the modify subgroups. I think that only area sampling ( which is a type of cluster sampling) can be used just only if the... If you want to get a full essay, upright it on our website: OrderCustomPaper.com

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