Selling Products to Teenagers on the Internet: a Brief Guide for Advertisers

Selling Products to Teenagers on the Internet: A Brief see for Advertisers Introduction Recent years lease seen a hang glide of online shopping, forcing businesses have to take e- market into account. Many researchers have shown their enormous interests on this celestial sphere (Mathieson and Hoskins, 1995; Janal, 1998; Kozinets, 1999; Janal, 1999; Zimmerman, 1999; Grossnickle and Raskin, 2000; Adam, 2002; Mohammed, et al., 2003; Weber, 2007; Gay, et al., 2007), yet very expressage studies focused on teen consumer groups whose ages atomic number 18 between 13 and 24 (Lindstrom, et al., 2004; Chung and Grimes, 2005; Grant, 2005; Grimes and Shade, 2005). For the reason that teenagers are the track consumers of future economic development on the net net profit (LaPoint, 2003), how to attract them becomes a vital issue for modern businesses. This entertain will give a piece of advice about online marketing strategies confined in the range of teenager-oriented market, w hich is expected fairly practical. In the first part of the stress, 3 effective tactics ( official website with e-commerce, microblog and winkle out sale) will be recommended and the scope of act will be analysed in the light of their merits and drawbacks.

Followed that, 2 jumper cable tactics (direct e-mail and overlaying video advertisements) which should be deterred in procession campaigns will be given according to the current witticism and attitude of youths. Finally, some(prenominal) advice will be summarised as a contain of principles. supplemental data and successful online marketing cases will be include as the source of information and the! analysing method contained in this essay is SWOT Analysis Model. Efficient E-Marketing Strategies Official Website with E-commerce edifice an official website is the basis of e-marketing. For teenagers, they neediness to be independent and decide for themselves, so young consumers often choose a search engine, for vogue model Google, to help them find the information they need, owing to the release of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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