Risk And Business Opportunities In Greece

Executive Summary This communicate is an ratement of the risks and business opportunities for Billabong, in way of life of speaking swimwear and surfboard wear to the classic foodstuff. In this report you pull back out start a muller epitome where we find that the policy-making environment is unstable and at that place is an abundance of corruption. The economy is not stable with high train of debts which leave behind cause an emergence in unemployment which eventually leads to less(prenominal) spending power. Furthermore former(a) factors such as the legal abbreviation shows an inefficient discriminatory system and there is not equal protection of able property in Greece. Environmental compendium shows that Greece has a spotless climate for the sale of Billabongs products. The mode of portal we keep chosen is exporting which we find we can tame best referable to low financial exposure and gradational market entry. Billabong already has existing manufac turing factories around Asia therefore not requiring foreign comport investments. Introduction We are making an judgement of the risks and business opportunities of entering the Greek surf and swimwear market. In this report, you will find a definition of our products and company, an extensive PESTLE analysis of Greece as well as the mode entry we find most commensurate.

We chose Billabong because it is a enormous Australian Multi National stack that has not entered the Greek market and we feel like they have the infrastructure to do so. The PESTLE analysis will thrust us a deeper shrewdness to the p olitical, economical, sociocultural, technic! al, legal and environmental item in Greece. From this we can assess whether Greece would be a suitable environment for Billabong to invest in. commentary of product and company The surf wear brand Billabong International Ltd was founded on Australias opulent Coast in 1973 by sure director Gordon merchandiser and his wife Rena. After consolidating its operations in Australia in 1970s, they started sell Billabong products in Japan, Europe and the...If you want to get a near essay, order it on our website: OrderCustomPaper.com

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