Kudler’s Strategic Plan Essay

The bearing statement should be a clear and succinct representation of the efforts pur irritate for existence (BRS Center for Business protrudening, 2010). Kudler fine Foods burster statement is to fork everywhere the finest assortment of their drinks and foods with a knowledgeable support staff. surveyKudler fair Foods vision proudlights their image for the future and their motivation. The gastronome securities industry strains vision is to sustain superior and property foods, at matched prices, with friendly service. Values StatementsThe values statement provides boundaries on how such succeeder volition be achieved and establishes a covenant you ask all stakeholders to pay by answering the question How will we be take away as we come victory? (Magus Consulting, 2010). The value statement of Kudler exquisitely Foods focuses on employees dedication, full(prenominal) standards, and cleanliness. Their employees and guests argon priority and Kudler provides the means to inspire employees, which in maintain long-term relationships with guests. Environmental s bumKudler Fine Foods performed an SWOT abridgment scan to take the follows new strategies. To conduct the analysis, the party conducts SWOT analysis to establish its current conditions. StrengthsKudler Fine Foods is wee, client-oriented organization in which the owner, Kathy Kudler, interacts with staff members hebdomadary. The order offerings include a wide variety of quality fruits, vegetables, wines, and cheeses. In addition, the stores ar in excellent economic offices where customers can afford the prices. Furthermore, the firm has quote customers, which demonstrates that the smart set has an impeccable reputation and high customer satisfaction (Apollo Group, Inc., 2007).WeaknessesKudler Fine Foods sells mostly perishable foods, and about 12% of the stock is removed from the shelves to batten freshness, which also results in waste and lost profits. In addition, the sto res have high payrolls associated with specialty positions and small guidance that makes managing, club, and maintaining inventory difficult for the owner. Kathy is managing all the stores, parliamentary procedure supplies, and maintaining inventory. A management model in which Kathy performs all major activities limits harvest-time and represents a risk because if she became ill, she would not have a replacement, which would have a negative impact on store operations (Apollo Group, Inc., 2007).Kudlers Fine Foods External AnalysisOpportunitiesKudler Fine Foods has the opportunity to fulfill other commercialise needs by including additional epicurean products to their offer such as coffee and tea, a fish counter, a deli counter, among others. This horizontal amperelification of the business will attract new customers and extend the share of wal allow from current customers.Other expansion opportunities for Kudler Fine Foods include the consolidation and reaping of the cate ring business and the entrance to the e- foodstuff by offering lurch of gourmet products and ordering of catering services. The Internet is usually a lower apostrophize stock given that fewer employees are needed to maintain it and to demand an increase of the customer base.Finally, the most obvious branch opportunity for the company relies in geographic expansion. Opening more stores in the California domain and in other states is a possibility for Kudler Fine Foods if they can increase their management capabilities. (Apollo Group, Inc., 2007).ThreatsKudler Fine Foods, like other businesses, faces threats relative to the economic conditions of the region in which it operates. The securities industry for gourmet products is very sensitive to economic downturn because consumption of such items usually responds to desire rather than necessity. Current mobile weather conditions and natural disasters (like earthquakes) due to global warming also pose a threat of increased costs of produce if it affects local anesthetic producers that supply Kudler Fine Foods.Other threats come from direct and indirect competition. If competitors choose to exsert geographically or to extend their product lines to include the products Kudler Fine Foods directly provides, this expansion could have a negative impact on the companys bottom line. Another threat could be that traditional supermarkets are expanding their offers to include organic products and some gourmet items. Traditional supermarkets usually have higher bargaining power, which allows them to offer lower prices, and they have the advantage of covering fire a wide rage of needs in a comparable location. (Apollo Group, Inc., 2007).Review of the individual strategies from Week Four and a recommendation for the trump out strategy for Kudler see strategies below (in pink) and choose best strategy strategicalal Plan Kudlers strategic plan involves increasing efficiency of their management and employees. Firms that implement the strategy of operational excellence typically restructure their delivery processes to focus on efficiency and reliability, and use state-of-the art information systems that accentuate integration and low-cost transactions (Pearce & Robinson, 2009). Kudler Fine Foods requires exceptional customer service because the store is a customer-oriented. Companies excelling in customer friendship flux detailed customer knowledge with operational flexibility. They respond quickly to close any need, from customizing a product to fulfilling special requests to create customer the true (Pearce & Robinson, 2009). Therefore, their strategic plan will include ways to halt their customers, as customers are the most important to their bottom-line. Concentrated Growth strategyKudler Fine Foods should consider the concentrated growth strategy. accord to Pearce and Robinson (2009), the concentrated growth strategy is the least risky grand strategy. Successful implementat ion of a concentrated growth strategy would increase KFFs market penetration. littler companies such as Kudler Fine Foods with limited resources can increase market position with a concentrated growth strategy. In addition, this strategy can help KFF to increase the number of repeat customers and their usage rates (Pearce & Robinson, 2009). However, this strategy does entail some risks. These risks include changes in the economy, possible slow up market growth, vulnerability to high opportunity cost related to alternating(a) strategic approaches, and the probability of financial losses by KFF related to silly forecasts (Pearce & Robinson, 2009). Product stupefyment focused on new products Kudler could developProduct development is the process of creating a new product to be sold by a business or enterprise to its customers. A product can be any item from a book, musical theater composition, or information service. The task of developing outstanding new products is difficul t, time-consuming, and costly. However, quality products are not simply designed, but instead they evolve over time through hours of research, analysis, design studies, engineering and prototyping efforts, and finally, testing, modifying, and re-testing until the design has been perfected (Riley, 2009). Kudler Fine Foods is already a supplier of gourmet food and adding coffee products to the companys selection would put them another step ahead of the competition. lease for both coffee and coffee drinks is so high that recent surveys fancy that coffeehouses alone sold $8.3 billion in coffees and coffee drinks and that amount is pass judgment to reach almost $19 billion by 2011, according the military posture Coffee Association of America. It reports that the United States coffee industry has grown almost 50% from $7.76 billion in 2000 to more than $11 billion in 2005 and the figures keep climbing (Rosen, n.d., p.1). The type of coffee products that Kudler Fine Foods could market i s gourmet coffee, flavored coffee, and decaf coffee. speciality and customer responsivenessAnother alternative strategy that Kudler Fine Foods may consider to realize growth would be specialisation. Differentiation is designed to spell to customers with a special sensitivity for a event product attribute (Pearce & Robinson, 2009, p. 204). Differentiation assists in shape uping truth with customers as well as it enables an organization to charge a allowance for its products and services (Pearce & Robinson, 2009). Differentiation helps separate a brand from others and build a reputation for excellence (Pearce & Robinson, 2009). Kudler may use differentiation to separate itself from competitors and help build its reputation, which would result in increased customer loyalty and would appeal to those customers seeking for specific attributes.Kudler may couple this strategy with customer intimacy, which tailoring products and services that fit customers (Pearce & Robin son, 2009). Customer intimacy assumes certain degree of knowledge about customers and the flexibility to make indispensable adjustments. This long-term approach is designed to satisfy customers. Because Kudler is a relatively small operation with centralized management, it has the flexibility and the resources to grow to know its customers and build the variant of relationships that will result in lifetime customers. Market development by adding a gross revenue channelKudler Fine Foods has been successful in marketing its products through several stores where customers can choose and buy gourmet products. As revealed in the companys SWOT analysis, the superior selection of a variety of products has been a critical strength to support such growth. According to Pearce and Robinson (2009), market development allows firms to leverage some of their traditional strengths. In this proposed strategic alternative Kudler Fine Foods can use its excellent selection of products to appeal to a n even larger base of customers by interchange its products through the Internet. Online sales have presented both digit growth rates in the past tense four years (Greene, 2009). Internet can be considered a cheaper channel to drive growth given that it requires less capital investment than scuttle a new location and it reaches a larger base of customers. denote in other mediaOther strategic option includes advertising with newspapers, a local radio station or television advertizement. Placing a weekly ad in a local newspaper, KFF will become a known brand for fine gourmet in the Del Mar area. Because the advertisement will be in a local paper, it pinpoints the target market and reduces costs. Kathy should advertise on the radio during peak hours her free cheese samples and wine learnings. If the cheese, dairy, and wine areas are in the front of the store, Kathy should consider placing it near the back. The intent is to compel consumers to walk around the KFF store to see th eir products before arriving at the cheese and wine area.Another way to market Kudler is through television. Because Kudler is selling locally, expensive commercials will work against them. By using a local advertiser, the intended message will be seen by consumers in that grouchy demographic area. Costs will be minimal because advertising in local newspapers, radio, and television will be done locally. Implementation Plan Create a WBS and Gantt chart for the new strategy. Include objectives, operating(a) tactics, action items, milestones, tasks, resource allocation, and a deadline. In addition, analyze the key success factors for plan implementation. Include cash budget for the implementation plan and forecasted financials for Kudler. I did this last week, but I was not sure if I did this correctly. watch out excel spreadsheet Work Breakdown Structure (WBS)Incorporating a work partition structure will assist KFF in their efforts to assign responsibilities and manage time. short ly Kathy is responsible for each department and which takes away her time from other managerial duties. The WBS has four sections, planning and oversight, inventory management, staff management, and marketing. Planning and supervision refers to how Kathy will operate Kudler Fine Foods. Kathy will make plans, verify the budgets, and meet with shift-supervisors for each department.Inventory management is crucial for a gourmet grocery store. Forecasting sales will help reduce chances of ordering besides much food. A customer count can be unified by issuing savings cards so customers can capture to his or her key ring. This device not only tracks what customers are get but also their geographic location. Food count will let shift-supervisors know how much food should be ordered every two days. Food management must be accurate because KFF offers the freshest foods and ordering as well much food will cost the company.Kathy has to manage her staff so that she is not over or understaff ed. Because on that point are six sections to KFF, there should be at least three employees in each department. Employees should strategically be placed in their area of strength. For example, an employee with excellent math skills, they should be placed on the register. In addition, the employees should be cross-trained in the event of person taking leave. Shift-supervisors are also responsible for coordinating employees schedules. merchandise for a gourmet store is chief to earning sales. Kathy has to study the local businesses, schools, stores, and extrapolate who the competitors are. This understanding will assist in becoming more remunerative and peaking customers interests. Once Kathy is aware of the other factors, it is easier to strategize. In addition, considering holidays and vacations will alert Kathy of when to expect crowds and order more inventory. To stay on to attract customers, Kathy should continue to offer free samples on Saturdays. Once a potential customer is interested, he or she has a higher chance of coming into the store and spending. A guest check average will assist with ordering inventory because the average calculates the number of customers divided by the money washed-out in the store.