Executive Summary of Camar Automotive Hoist Essays -- Executive Summar

Executive Summary of Camar Automotive HoistCamar Automotive Hoist has built its reputation on a quality product in the Canadian commercialize however in 2000 the company is facing the problem of sustaining future growth of its business. In an attempt to address this need of sustaining growth we recommend that Camar Automotive Hoist clearly defines its position as a safe and convenient scissor scratch producer on international wheel alignment markets and transfers its focus mainly on the US and the European Union markets. Our suggestion is to spotlight the US market by working closely with the wholesalers rather of using a direct sales-force while exporting products to Europe by means of indirect exportation instead of through other ventures. By doing this, the company will efficiently allocate its resources and achieve its goal of sustaining growth gradually with low risks. The Canadian market voltage is limited thus we believe that US market is a quick growth opportunity for u s immediately with low risks while exploring the EU immediately will allow us to search for long term future growth. The implementation of our strategic plan for the US market is to build our brand attend with to the wholesalers by giving incentives to their representatives for working hard and selling our products. For the EU market, we will find distributors who are familiar with the market and familiarize them with our product.RecommendationFor the next monetary year we recommend that Cama...